Honesty - To adhere to high moral standards and professional conduct in all our business practices.

Accountability - To promote a culture of professionalism and continuous improvement through an understanding of personal responsibility and accountability.

Pride - To achieve superior business results by exceeding our clients' expectations through exceptional service delivery and a commitment to having pride in our work, our equipment and the job we do.

Respect - To prioritise health and safety whilst promoting environmental responsibility and positive community interactions through respect for ourselves, each other and the standards we work toward.

Reliability - To maintain a quality fleet of vehicles ensuring the reliability of all our equipment, supported through our preventative maintenance programmes.